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Nokia X is no more, it has been confirmed.
The Android–based series of phones are being replaced by devices using Windows Phone, after Microsoft’s CEO revealed the news to staff yesterday.
It’s not a hugely surprising move, especially as Microsoft is desperate to use its acquisition of Nokia to create unified hardware and software that isn’t reliant on third parties.
Having a Google product in its line-up, even if it is one that uses a heavily tweaked version of Android, is simply not going to fit with Satya Nadella’s new strategy.
But is it really a smart move?
Microsoft revealed earlier this year that it was killing-off licensing fees in India for two key phone-makers.
But if it wants to compete properly in the budget space, especially in developing markets, it’s going to need to ditch these fees globally.
Having a suite of Android devices circumvented this problem.
It allowed Nokia, and by extension Microsoft, to develop phones using Android (which costs nothing) and to piggyback on Google’s code so developers could produce apps more easily.
In using Android, it was just doing the same as any savvy mobile-manufacturer looking to break into these lucrative territories.
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